Website + search
A 38-page search and conversion foundation organized by claim type and service area.
Case Study — Insurance Adjusting
Copper State Adjusting
What began as a website rebuild became a connected growth and operations system. We rebuilt the website and CRM, connected the CLATUS claims platform, and added In-Market Audiences to support expansion into multiple states.
38
Website pages shipped
CRM
Sales process rebuilt
Multi-state
Audience expansion underway
Sales On Demand rebuilt the systems behind Copper State Adjusting's growth. The work includes a 38-page Astro website, technical search infrastructure, a rebuilt CRM, the CLATUS claims platform, and In-Market Audiences for expansion beyond Arizona.
Want the same kind of build? See our website development service, why a generic site doesn't show up on Google, what a done-for-you website does that DIY doesn't, or book a strategy call.
One business. Four connected systems.
CRM + follow-up
A rebuilt sales process for capturing, organizing, and advancing new opportunities.
CLATUS operations
Custom claims software that takes over after the sales handoff and manages the claim lifecycle.
In-Market Audiences
Audience activation now supports expansion into multiple states and new territories.
The Migration
From a generic site to a structured content system.
Public adjusters win on two things: credibility and local visibility. The previous site had neither in a form Google could act on. Service areas were buried in paragraphs. Claim types weren't separated into indexable pages. There was no schema telling Google this was a licensed contractor for insurance claims in Arizona.
The migration to Astro 6 wasn't just a framework switch — it was a content restructure. We mapped every service and geographic coverage area into its own URL, created a claim-type hierarchy (hail damage, water damage, fire damage, roof claims), and added proper LocalBusiness + Service schema throughout.
What Changed
Structure, schema, and speed.
Claim-type pages
Dedicated pages for hail damage, water damage, fire damage, and roof claims — each targeting specific search intent and claim vocabulary.
Service area coverage
City and region pages for the Arizona markets CSA serves. Each with localized content and schema, not boilerplate with the city name swapped.
Schema markup throughout
LocalBusiness, Service, and FAQPage schema added. Google can now correctly categorize what CSA does and where they do it.
GSC + GA4 at launch
Google Search Console verified and sitemap submitted on go-live day. GA4 configured and confirming data from first session.
Astro 6 on Cloudflare Pages
Static HTML, edge CDN, automatic HTTPS, and sub-100ms TTFB. The site loads fast from anywhere in the US.
35 of 38 pages in sitemap
Three utility pages (404, privacy, terms) excluded from sitemap. Every content page is crawlable and canonically addressed.
CLATUS Integration
The site and the pipeline, connected.
CSA uses CLATUS — our in-house claims tracking application built for public adjusters. CLATUS pulls deal data from Pipedrive, tracks claim status through the adjuster workflow, and surfaces the right information to the team at the right stage.
The website is the front door. CLATUS is the back office. Together they cover the full lifecycle: prospect finds the site through search, submits a contact form, and the claim is tracked from intake through settlement.
This kind of systems thinking — not just "build a website" but "build the website that feeds the workflow" — is what separates a marketing asset from a growth system.
What CLATUS Does
- Pulls active claims from Pipedrive CRM
- Tracks deal stage through adjuster workflow
- Surfaces claim status to the field team
- Flags deals needing follow-up
- Built on Supabase + React + TypeScript
Results
A site that works as hard as the adjusters.
38
Pages shipped
Claim types, service areas, resources
35
In sitemap and indexed
All content pages crawlable and canonically clean
Day 1
GSC + GA4 live
No lag between launch and data
Takeaways
Public adjusters need systems, not just sites.
Insurance adjusting is a service where the sales cycle runs long and the paperwork runs deep. A website that captures leads is the starting point — but the value compound when that site feeds a real workflow tool, not just a shared inbox.
CSA's setup is the model: Astro site for visibility and credibility, CLATUS for operational tracking, Pipedrive for CRM. Each layer does one job well and hands off to the next. That's the full system.
Site, SEO, and pipeline — wired together.
Book a strategy call and we'll show you what a site + growth system looks like for your business.